Privacy Policy

PRIVACY POLICY
1. Introduction
For Trend Affair, it is very important to protect the privacy of the user and their obligations according to the legal provisions in force.
This Privacy Policy allows the user to better understand the principles of data protection applied by Trend Affair. The user must read it before sending their personal data.
Spring Revelation Lda, through the brand name Trend Affair, headquartered at Rua Almeida Brandão N16, 1200-603 Lisbon, is the data controller of the site https://www.trendaffair.pt
This Privacy Policy may be updated at any time by Trend Affair.
You should be aware that by using https://www.trendaffair.pt you are authorizing Trend Affair to collect, record, organize, store, use and / or transfer your personal information in accordance with this Policy. Privacy.
2 – When do we collect user information?
We collect personal information from you when you:
– visit our website; – create an account on our site;
– make a purchase or a reservation on our website;
– subscribe to our newsletters;
– subscribe to any of our loyalty programs;
– shares content on social networks, such as Instagram, Facebook, using the hashtag #trendaffair or other hashtags made available by us;
– contact us, send a request or a complaint, when rating or criticizing our products and / or services or when you are in the chat rooms with other visitors in real time;
– allowed third parties to send us personal information about you.
3 – What information do we collect about the user?
We believe that all information that can identify, directly or indirectly, the user is “personal information”. We may collect, in particular, the following personal information:
– information on the identity of the user, in particular the sex, surname, first name, address, telephone numbers, e-mail address, user names and passwords, date of birth or age;
– information on the method of payment, including the user’s credit card number and its expiration date;
– information about our business relationship, in particular transaction numbers, the history of your purchases, your requests or communications to Customer Service, your preferences and interests, your web activity or information about one of the our loyalty programs;
– content information (photographs, videos, reviews, comments, etc.);
– information about user accounts on social networks (username, caption information, location, etc.), uploads and posts when sharing content or use the hashtag #trendaffair or other hashtags made available by us;
– information on listening or recording telephone conversations to provide the best quality of service, in particular for staff training and assessment;
– technical information, in particular the user’s IP address or information about how the user’s device navigates through our site;
– other information that you provide when you contact or have received from outside suppliers.
4 – Why is the user’s personal information collected?
Personal information may be collected primarily for the following purposes:
– Administration of the site and improvement of the quality of the service. This treatment is necessary for the legitimate interests mentioned above;
– When you choose to receive an automatic notification when an item is sold out in its size, we will store your email address, size and article to inform you of the new stock via email.
– When you choose to receive our push notifications with news, offers and other promotions, we will store your used IP address, country and device. If you’d like to disable our push notifications, simply go to your browser settings and click Advanced Settings – Privacy – Notifications – block our site.
– Processing of user orders (orders, deliveries, invoices, after-sales service, etc.). This treatment is necessary to fulfill a contract to which the user is a party;
– Customer Relationship Management (CRM), in particular to help us better understand the user and provide personalized offers about our products and services (in particular, by e-mail, SMS, social networks or any other support and through the presentation of targeted advertisements on websites and social networks) to manage user adherence to our loyalty program and to analyze and anticipate the market in order to better meet the needs of the user. To do this, we can perform segmentation operations based on the user’s preferences, interests and buying behaviors, analyze your navigation and your requests on our site or perform any other actions to better qualify our database. Creating an account allows us to customize the customer experience, but you can also place an order without having to register on the online platform. This treatment is done with the consent of the user or is necessary for the legitimate interests mentioned above;
– Social interaction. This treatment is done with the consent of the user;
– Where appropriate, prevention and detection of fraud, delinquency and management of litigation. These treatments are necessary for the legitimate interests mentioned above;
– Manage the user’s request (samples, advice, participation in a promotional action, complaints regarding the right of access, rectification, opposition and removal, etc.). This treatment is necessary to process the user’s request;
– In any other manner permitted by law and / or under such terms as we may from time to time notify you.
5 – We disclose personal information of the user?
We never sell or rent personal information from you to other companies for marketing purposes.
They may also be shared with service providers chosen for their competence and reliability acting on our behalf and under our direction (handling and delivery of parcels, secure payment, management of customer service, maintenance and technical development operations, classification and criticism, analysis, management of digital campaigns, etc.). We authorize these service providers to use your personal information only to the extent necessary to provide the services on our behalf or to comply with legal requirements and we strive to ensure that your personal information is always protected.
These third parties may be located inside or outside the European Economic Area (EEA), including in countries that do not provide the same level of data protection as the country of residence of the user. In this case, we guarantee that:
– we will obtain your unequivocal consent to share your personal information with such third parties;
– we will enter into appropriate data transfer contracts in accordance with the standard clauses established by the European Commission;
– we will comply with the binding rules applicable to companies (BCR) approved by the competent authorities;
– we will ensure that these third parties comply with the EU-US Privacy Protection Shield Framework and the Privacy Protection Shield Principles regarding the collection, use and retention of personal information transferred from the EU to the US.
Finally, we may also transmit your personal information to local authorities if required by law or as part of an investigation and in accordance with applicable regulations.
6 – How will we protect the information we have about the user?
Trend Affair takes appropriate technical and organizational measures regarding the nature of the data and risks to preserve the security and confidentiality of the user’s personal information and in particular to prevent it from being altered, damaged or transmitted to any parties not authorized.
Practices used include restricted access by staff members who, by virtue of their duties, are authorized to access data, contractual guarantees in the case of a third party provider, privacy impact assessments, internal audits of our practices and privacy policies and / or implementation of physical and / or computer security measures (secure access, authentication process, backups, antivirus, firewall, etc.).
7 – What is our policy regarding minors?
This site https://www.trendaffair.pt is not intended for minors.
We do not knowingly collect or treat information from minors. In the event that we are aware of the collection of personal information of minors without the prior authorization of the holder of parental authority, we will take appropriate measures to contact the person and, if necessary, remove such personal data from our servers and / or our service providers.
8 – What is our cookie policy?
For more information about our Cookies Policy.
9 – How are the content that the user shares on social networks managed using our hashtags?
You may choose to use our hashtags to identify your content on social networks, such as Instagram, Facebook, Pinterest, or Twitter.
By using these hashtags, you acknowledge and agree that your content may appear on our site and be used to refer to our products or services.
We remind you that information that you share on social networks can be accessed, used and stored by others around the world, including in countries without legislation that guarantees an adequate level of protection of your personal information as defined in your country of residence.
We would also like to draw the user’s attention to the fact that when you submit content using one of our hashtags, your use of social networks is governed exclusively by the general conditions of these social networks. We recommend that you review and check it regularly.
If you no longer want one of your content to appear on our site, you must remove it from your social network or stop using one of our hashtags.
10 – How long are the user data kept?
We endeavor to keep the personal information of the user only for the time necessary for the purposes established in this privacy policy and in accordance with the provisions in force.
General rule:
– Client / customer potential data will be kept for five years from the date of collection, last contact or end of business relationship, unless the user opposes or requests the deletion of the data. After this period of five years, we can contact you again to see if you want to continue marketing contacts. If you do not give us a clear answer, your data will be deleted or archived in accordance with the provisions in force.
– Data relating to identification documents will be kept for one year in case of exercise of the right of access, rectification, limitation, elimination or portability and three years in case of exercise of the right of objection.
– Data on credit cards will be deleted after the transaction or archived for proof purposes, in accordance with the provisions in force. Subject to the express consent of the user, bank details may be kept up to the expiration date of the credit card. We never keep your visual cryptogram.
– Data to prove a right or contract or retained for the fulfillment of a legal obligation, can be filed in accordance with the provisions in force.
– Data on tapping and recording of telephone conversations can be kept up to six months.
11 – What are your rights regarding your personal information and how can you contact us?
If you give us an email address, phone number, or postal address, we may periodically send you emails, phone calls, or messages about our future products, services, or events. You may at any time cancel the subscription to our mailing lists by contacting us at the address below or by following the “unsubscribe” link included in all our email messages. You can also change your account preferences at any time.
In accordance with the provisions in force, the user has the right of access, rectification, erasure and portability of his / her personal data, as well as the right of objection and restriction of the treatment. You may also void your consent at any time. In order to exercise these rights, the user must send us an application accompanied by a copy of his identification document that includes his signature:
– Sending an order by electronic mail to the email: support@trendaffair.pt; The user will be informed of the measures taken as soon as possible, within a maximum period of one month after the date of his request. However, we reserve the right not to respond to unfounded or vexatious requests.
In accordance with the provisions in force, the user may also lodge a complaint with the competent data protection authorities or lodge an appeal if his data is misused.
You should contact our contact point for data protection in Portugal if you have any questions or comments related to this Privacy Policy:
TREND AFFAIR Spring Revelation Lda NIF: 514 773 987 Responsável Proteção de Dados Lisboa